Come scrivere un brief completo in 10 semplici punti

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ background_color=”#674d91″ custom_padding=”20px||14px|”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”27px|0px|0px|0px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” date_format=”j M, Y” featured_image=”off” text_color=”light” admin_label=”TITOLO EBOOK” _builder_version=”3.0.105″ title_font=”Lato||||” title_font_size=”35″ meta_text_color=”#ffffff” background_color=”rgba(255,255,255,0)” text_orientation=”center” custom_padding=”||20px|” use_border_color=”off” saved_tabs=”all”][/et_pb_post_title][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” custom_css_after=”/*content: %22%22;||background: url(‘http://www.visiva-adv.it/wp-content/uploads/2017/01/texture.png’) repeat;||top: 0;||left: 0;||bottom: 0;||right: 0;||position: absolute;||z-index: 1;*/”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”0px||0px|” custom_padding=”0px||0px|” custom_css_main_element=”position: relative; z-index: 10;”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”3.2″ height=”70px” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px”][/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ use_custom_gutter=”on” gutter_width=”2″ specialty=”on” background_color_2=”#f7f7f7″ padding_right_2=”20px” padding_bottom_2=”0px” padding_left_2=”20px” custom_css_main_2=”border-radius: 6px;” _builder_version=”3.22″ custom_margin=”0px|||” custom_padding=”0px|||”][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”0px|||”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”32389″ fullwidth=”on” hover_icon=”%%51%%” module_class=”progetti” _builder_version=”3.0.105″ background_layout=”dark” auto=”on” auto_speed=”3000″ pagination_font_size_tablet=”51″ pagination_line_height_tablet=”2″ custom_css_main_element=”border-radius: 6px;” use_border_color=”off”][/et_pb_gallery][et_pb_text admin_label=”descrizione” _builder_version=”3.27.4″ ul_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||20px|” use_border_color=”off”]Un e-book che sintetizza in 10 punti quelle che sono le informazioni fondamentali che non devono mai mancare nella stesura di un brief. Ti aiuterà a pianificare una campagna pubblicitaria o una strategia per il lancio di un prodotto o di un servizio. In questo e-book si parla di:

 

  • La struttura di un brief
  • I contenuti fondamentali di un brief
  • L’azienda: background di partenza
  • Servizio o prodotto?
  • La concorrenza
  • Brand idea
  • Obiettivi
  • Target
  • La promessa o reason why
  • Tone of voice
  • Canali media
  • Budget e timing
  • Il de-brief

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb image=”https://www.visiva-adv.it/wp-content/uploads/2018/02/ebook.png” image_max_width=”100px” admin_label=”ICONA NEWS” _builder_version=”3.0.105″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-80px|||” custom_padding=”0px||0px|” animation=”off” use_border_color=”off”][/et_pb_blurb][et_pb_text admin_label=”Testo (personalizzabile)” _builder_version=”3.27.4″ text_orientation=”center” custom_margin=”0px||0px|” custom_padding=”|||”]Inserisci i tuoi dati e scarica gratuitamente il nostro ebook
[/et_pb_text][et_pb_text admin_label=”codice per form dati” _builder_version=”3.27.4″]

[/et_pb_text][/et_pb_column][/et_pb_section]